"Very Positive" Response to Rewards Program Prompts Stars Group to Increase Annual Guidance
Key Takeaways
  • The Stars Group is now confident there will be slight online poker growth this year.
  • Stars Rewards, launched in July, is a complete overhaul on how it rewards its customers.
  • “It’s been a great three months since joining The Stars Group and the team is energized.”

The Stars Group, parent company of online poker giant PokerStars, has increased its annual revenue guidance following what it sees as a “very positive consumer response” to Stars Rewards, the company’s new VIP program.